The inside of my head might be described as scary, busy, and/or creative. It’s going constantly, and I regularly “see” potential products—or some funny saying to put on products—in everyday life.

It all started with bathroom towels for Passover that I had printed with the phrase “Let My People Go.” This was a true inside-the-head original that speaks to my Jewish faith. (For my non-Jewish readers…Moses said to Pharaoh “Let my people go.” And matzah—a Passover staple—is incredibly constipating. Let my people go. Get it? I’m a fan of the clever double-entendre.)

Historically, I bought a lot of products at the New York Gift Show, though the process has shifted slightly since March. I wish I could describe the science behind my purchases, including the quantities, but I can’t. It’s all about my muse, and she can be everything from sassy to snarky. Basically, I rely on two guiding principles: First, the item has to make me laugh. Second, the item needs to be different—something I haven’t seen before.

Of course, what makes something funny is subjective. And just because something is “different,” that won’t necessarily make it “special” in other people’s eyes. That’s OK! Ultimately, you get to decide whether you like my humor. And if you do, what are you waiting for? GET SHOPPING.